This is the third time we have had the opportunity to participate in this great event. The Watch and Jewellery Show is famed for its dazzling panache – exclusive brands compete on the aesthetics and elegance of their displays. The beautiful Elixa stand attracted attention while expressing superbly the essence of the brand.

Delicate shades of subtle violet and green, intriguingly shaped chandeliers and wall mirrors – all this created a unique atmosphere in harmony with the modern, sensuous character of the brand, and creating the perfect setting in which to familiarise oneself with the latest watch and jewellery collections. An evening with Elixa to celebrate the brand's presence in over 30 countries – a dinner with VIPs from all over the world in Volkshaus Basel, one of the city's most prestigious restaurants.

Other R2 Trade brands were also presented alongside Elixa at Baselworld: Albert Riele, Bergstern, Aztorin and AM:PM. Albert Riele is renowned for its refined yet accessible elegance, Bergstern catches the eye with its aspirational design, Aztorin creates an aura of authentically masculine style, AM:PM tempts with its colours and licensed models with motifs and characters from Disney films and the Star Wars universe. We'll have more from Baselworld next year – we're sure to be there!